Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Do You Really Need Traffic from Search?
Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both traffic and sales.
Local Search Patent Holder Threatens Everybody
Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.
TheFind Launches Shopping Search Engine for PayPal
TheFind.com, a discovery shopping search engine that debuted in 2006, has launched a shopping search engine that allows you to search for products being offered by tens of thousands of merchants that accept PayPal payments.
SMX: Personalized Search – Fear or Not?
Despite the session’s title, the Q&A quickly devolved into less of a discussion of “Fear or Not” and more into “Why did you do this to us, Google?!” (Followed closely by the response, “You’re not normal. Er, a regular user.”)
Top Universal Search Influencers
To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc…) are integrated into Google’s regular search results.
Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?
For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.
Google, SINA Partner On Search
Chinese Internet portal SINA Corporation has teamed with Google to improve SINA’s search offerings in the areas of advertising and news.
“Google, SINA Partner On Search”
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect’s "Search Marketer Measurement & Performance Study," done by JupiterResearch.
"Search Marketing Measurement"
A Look at Search Marketing Standard Magazine
Search Marketing Standard’s Boris Mordkovich offered me a subscription to their magazine a few weeks ago. I was dubious; I mean really, a magazine printed on paper about the internet? Despite my reservations I am a shameless blog whore so I instantly said yes.