Tag: search

MSN Search Fights Duplicate Content

Live Search – aka MSN Search – has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late.
I first noticed it with a client who is performing well on Google, but has dropped down significantly on MSN.
The main problem is that he’s in a market that relies on affiliate content – and it’s the same content all of the affiliates are using.

Search Frequency Is Meaningless

One of the big misconceptions I see on business forums is the idea:
“That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.”
Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition – after all, it does exactly what it says on the tin – and simply returns a number based on frequency of the keyword appearing in documents.

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