Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.
Search Marketing Trends in 2008
Last week I was able to catch up with Jeffrey Pruitt, EVP, Corporate Partnerships at iCrossing, to discuss his thoughts on search marketing trends and paradigm shifts in 2008. We also discussed some useful sessions people should check out while attending Search Engine Strategies in New York. Here’s how our conversation went:
Search Market Was A Big Spender In 2007
SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.Here are key findings from SEMPO’s State of the Market Survey:
Google Book Search API Spreads Previews
Don’t be surprised if Google’s name starts showing up much more frequently on whatever library computers or book sites you use; the search giant has just created an API that will encourage the use of Google Book Search.
AOL Roughed Up By Google Search Habits
People heading to Google for search rather than kicking off their queries at Google-powered AOL equals another quarter of middling financial performance coming up for the portal.
Report: Paid Search Prices On The Rise
Companies hoping to ride out a recession may be able to rely on paid search advertising, according to a new report. Natural search shouldn’t be forgotten, though, and paid search campaigns are likely to cost more than they have in the past.
Will Video Ads In Search Results Work?
Glenn Pingul, VP of marketing for Mixpo, is pretty stoked about online video and its potential to help level the playing field for small businesses, especially at the conjunction of search and video advertising. Makes sense; Mixpo is a video marketing company.
Search Or Content Ads? A Marketer’s Dilemma
One of the issues presenting itself after Google’s new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is the question of which gets more bang for the buck, search or content ads?
Blended or Universal Search?
Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.
SMX West – Online Reputation Management Through Search
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint. (click to enlarge)