Will Video Ads In Search Results Work?
Glenn Pingul, VP of marketing for Mixpo, is pretty stoked about online video and its potential to help level the…
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Tag: search
Search Or Content Ads? A Marketer’s Dilemma
One of the issues presenting itself after Google's new focus on quality search ads—CPC inflation, expected higher conversions, reported lower…
Blended or Universal Search?
Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.
SMX West – Online Reputation Management Through Search
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West…
SMX West – Generation Next: Search In The Coming Decade
Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated…
SMX West: Personalized Search Taking Stage
When someone searches for the term "dog," they're very likely interested in our furry friends. But a few folks might…
SMX West: Local Search Blends At Home
Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good…
SMX West: Tasty Blend Of Search, Retail
Universal search presents retailers an opportunity to reach searchers with more information than a few words of plain text.
Opera Dumps Yahoo Search From Mobile Browsers
Users of the Opera Mini or Opera Mobile web browsers will see Google take Yahoo's place as the default search…
SMX West: Universal Search Abides, Dude
The big thing in search brings more than text to searchers. Images and video figure in the universal search plans…
