Tag: retention

Measuring & Managing Visitor / Customer Retention, Part 2

Measuring Potential Value with LifeCycle Metrics

This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole “potential value” question, how do you actually measure it and act on it?

Poor Page Design and Visitor Retention

In the never ending search engine promotion battle, one of the most frequent questions asked by site owners is “why isn’t my site listed”? When web pages don’t magically appear in the Top 10 rankings of the major search engines, it’s usually Google & Co. who are blamed. Trouble is, the actual process of submitting sites is just one part of the web marketing equation, and the responsibility for generating traffic lies at the feet of the site owner, not the search engines.

Retention : Successful Strategies For Keeping Your Most Valued Employees

Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they must be just as diligent about retaining them. To do this, effective retention strategies must be created that are based on one common theme — enhancing employee loyalty. An organization earns loyalty by creating a positive working environment that is stimulating and emphasizes an employee’s personal growth. It is sustained through a culture that encourages motivation, energy, innovation, and that accommodates to an employee’s lifestyle.

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