Promotional email from retailers on Cyber Monday increased this year with 55 percent more sending email this year than last year according to RetailEmail.Blogspot, a site that monitors email marketing campaigns of major retailers.
Tasty Advertising Key For Food Retailers
Thanksgiving through New Year’s Eve make for a time of increased consumption, one that online retailers with a savory bent should consider with their ad campaigns.
More Retailers Using Welcome Emails
Welcome emails are increasing, as 72 percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year according to a new study by the Email Experience Council (EEC).
Online Retailers Responsive to Shoppers
As online shoppers become more discriminating, retailers must provide a consistently positive experience, according to a Shop.org study "The State of Retailing Online 2007", conducted by Forrester research.
Online Retailers Need Better Optimization
Eighty-one percent of Internet Retailer Magazine’s top 100 retailer’s Web sites are fully taking advantage of search engine optimization and marketing according to a new study by online marketer Oneupweb.
eBay Says Online Retailers Need To Innovate
In a presentation at the Internet Retailer Conference and Exhibition in San Jose, Gary Briggs, chief marketing officer at eBay said online retailers should think more outside the box.
“eBay Says Online Retailers Need To Innovate”
Online Retailers And Segmented Email
Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici.
Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.
Flickr, Bad Retailers, Bad Clients, Old School Nostalgia
1) Smart Use of Flickr # 273 Core 77
Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
Search Tools Vaulable To Online Retailers
Out of the top online retailers, 91% have improved customer conversion rates, 60% have increased average order value and 100% report year over year increases in customer satisfaction because of their Web site search applications according to a new report "Web Site Search: Revenue in the Results", by Aberdeen.
Online Retailers And Transactional Email
As the number of consumers shopping online continues to grow, more marketers are becoming interested in transactional emails.