Tag: relationship

Amazon Ends Relationship with North Carolina Affiliates

North Carolina residents who are Amazon Affiliates recently received an email telling them the company would be ending its relationships with them due to the North Carolina state legislature getting ready to, as Amazon puts it, "enact an unconstitutional tax collection scheme."

What the North Carolina government is proposing would apply sales tax to purchases made through online affiliates based in NC. It has not yet passed.

Google Shows Paid Search/TV Relationship

Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.

Adam Stewart, Google’s Industry Director for Media & Entertainment tells Murdok that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.

Online Advertising’s Relationship with Holiday Traffic

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Back To Top