WebProWorld
The great debate: how much copy you should have on your site, particularly on the home page?
Do you subscribe to the idea that a picture is worth a thousand words–and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor’s attention and compel them to buy–meaning you should aim for powerful copy?
Are they instrumental in securing listings? A staggering 8 in 10 real estate marketing submissions simply don’t “cut it”, and in some cases, they actually drive a prospective vendor to the competition. Read this article to find out how well your proposal documentation rates, and learn how to develop pre-listing and listing collateral that SELLS outrageously well.
For the last few years, the most popular form of exchanging traffic was through banner exchanges. In the past year however, more webmasters are beginning to use exit exchanges.
1. Write a list of everything you want in all 8 areas of your life. Physical environment, Health, Friends/Family, Work/Business, Partner/Relationship, Fun/Recreation, Personal Development, Finances. When you can clearly see everything you want, your choice of focus is more balanced.
In some form, if we work with others, we are all part of a sales team. We may write the content that is being sold or sell the space that the ads will go in. Either way, without the one, the other cannot survive. Without content, what can be sold? Without an ad to go in the content, how can money be made to pay the content writers? Every one in the office makes the sales department successful or horrible. Chemistry is a must.
We have all heard the horror stories and watched as one dot.com after another bit the cyberdust into oblivion. They may have had multimillion dollar budgets and a staff of hundreds of employees but they all made a fatal error; they forgot to put the customer first.
That is not surprising since most business schools in America teach that the most important thing in business is Money. That fatal error was naturally played out online but with more immediate effects that are now all too obvious.
1. Begin focusing on what you want instead of how much you want to escape. When you find yourself sharing the latest horror story, in mid-sentence and say, “What I want to have is…”
If your autoresponder was a hammer, then your eZine ads would be a bag of nails. Now, if that doesn’t make any sense at all, please read on.
Question: What is your business REALLY worth? Answer: Whatever someone else is willing to pay for it at the time.
That’s a true statement as far as it goes but it doesn’t take into account that the way you arrive at a value for your business can give you much-needed ammunition when it comes to justifying your asking price and therefore allow you to influence what the prospective purchaser is willing to pay.
Part of my strategy for building my livelihood is to first write books but put them out in ebook form, and this then paves the way for me to bring it out in print form.
