It has been estimated that most people only use about 10% of the features included in any given software program. That’s quite a shame not to mention a tremendous waste of both time and money. The good news is there is a “cure” for this software ailment.
Do Your Employees Really Need Customer Service Training?
If you go to the doctor with a headache, do you demand a particular treatment before she examines you? Of course not! Well then, why do managers send their employees for customer service training — before they know what the problem is? Another common mistake is to bring in a motivational speaker to talk to staff that has to fight dysfunctional work processes day after day. It’s like putting a band-aid on a cancer. Even the best employees can’t do their jobs if the job itself is an obstacle course!
What’s Really Your Problem?
How a 19th century French mathematician can help you find the answers to your marketing problems.
Is Your Marketing Kitchen Really Cookin’?
In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.
Do You Really Need a Brochure?
The phone rings. Good news… it’s a potential client. You say, “Thanks for calling, I’ll send you our brochure.”
Focus Groups. They REALLY Want YOUR Opinion!
The vast majority of us have an opinion. In fact, most folks probably think we have too MANY opinions.
Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
With Only ONE Website, Is Your Company Really Customer-centric?
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers can find it on the Internet. When they find it, it should easily provide the information they need to confirm the company as a potential supplier.
Website SEO Is Really Only Sub-optimization
More and more people acknowledge that the world has changed and their business must have a website. Unfortunately many who have done so are now disillusioned. Perhaps a website is necessary but it doesn’t seem to do much for business. In this Newsletter, we will explore how to correct this situation. The answer is not just one of the current hot topics, such as search engine optimization, search engine marketing, website promotion or even Internet marketing. What is needed is much more fundamental.
Your Home Business…Choose it Carefully and Then Really Work it
I’ve had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic “flea on a griddle” behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.