Tag: reality

The Improved Reality of Parked Domain Traffic

For years many of us in the advertiser camp have yelled about the fact that vendors like Google AdWords lump domain traffic in with "search" traffic without giving you much control over the situation. A lot of this was justifiable yelling – but as with much about the content networks (and stuff that should be in the content network but was in the past classified as search), today’s reality seems to have improved.

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