Just after examining one print publisher’s idea that staying away from the web would be in the best interest for his business, I came across a post on the Nielsen Online Blog indicating that going online is the key to print media’s survival.
Lee Newspapers Sees Jump In Readership And Online Use
Lee Enterprises, newspaper publisher of the St. Louis Post-Dispatch and a number of smaller papers across the United States says the reach of its papers and online sites among young adults has grown from 54 to 64 percent over the last year.The findings are from a comprehensive audience study by Wilkerson & Associates in Lee’s 10 largest markets. It measured the seven-day reach of newspapers and their online sites from January to June in 2007 and 2008.
Increasing Blog Readership
This is a question I’ve been asked so many times I’ve lost count. The short answer is there is no magic bullet for increasing blog readership–it takes hard work and continued, compelling content. That said, there are certain things that can be done to help set yourself up for success.
Blog Readership Down, Influence Up
Nearly ten years after blogging began in earnest, the readership of blogs among Internet users ranks well below other activities those users do online regularly.
Online Newspaper Readership Spikes
More and more Internet users are opting for carpel tunnel syndrome over inky fingers, according to a report from Nielsen/NetRatings done for the Newspaper Association of America (NAA). The percentage of Internet users visiting newspaper Web sites hit all-time highs in September.
Don’t Measure Blog Readership, Measure Influence
With their usual flair, The Boston Herald declares “Americans aren’t all agog for blogs.” …
Articles Build Blog Readership
Writing internet articles is a powerful way to add visitor traffic to your blog.
With Readership Growth, Blogs Continue Marketability
Since blog readership continues to climb, blogs are steadily solidifying their position as viable advertising real estate. Not only are traditional web advertising methods effective, but because of their word-of-mouth potential, blogs can also be used to introduce new items and therefore, actually becoming the advertising medium.
Increase Newsletter Readership: Make It Easy To Subscribe
Everyone puts out an e-newsletter these days. I’m getting more calls from companies who want someone to either write articles or oversee the project from start to finish. Which led me to a simple question — what types of product newsletters are companies putting out these days? You know, your typical company that manufactures instrumentation or software or that esoteric widget.
The Ultimate Guide to Content Types for Digital Marketing
Explore 12 essential content types for digital marketing, from how-to articles and top lists to tech content and visuals.