Tag: readers

PeopleSoft Wins Best ERP Solution from CMP Media’s Intelligent Enterprise Seventh-Annual Readers’ Choice Awards.

PeopleSoft announced that the company’s Financial Management, Human Capital Management (HCM), and Supplier Relationship Management (SRM) applications won “Best ERP” solution from CMP Media’s Intelligent Enterprise Seventh-Annual Readers’ Choice Awards.

How To Write Ads So Compelling That Your Readers Are Totally Defenseless – They HAVE To Respond!

What is the real secret to writing ads that are totally irresistible? It’s communicating with your reader on an emotional level! It’s communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.

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