Excuse my giddiness, but it’s definitely addictive to look at your keyword quality scores. You could have guessed them before by the assigned minimum bids, but these are fun to look at anyway:
Google Shares Quality Score, Changes AdWords Algo.
Google is planning changes for its AdWords Quality Score. First of all, they will let us see the Quality Score. A mail to the same effect was received by Shimon Sandler. The mail read that:
What’s Changed with Google Ad Quality?
Kevin Newcomb’s take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase in transparency (obvious, because that’s what Google tells us); and a more relaxed minimum bid status for "unknown" type new keywords where Google has little data to go on. Here, they might be less likely to punish you for the trends seen with other advertisers trying similar keywords for similar offers, and let you create your own good or bad track record on your own.
Google Shares Quality With Ad Clients
AdWords users will begin to get a glimpse of the ‘man behind the curtain’ as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns.
Google To Reveal Quality Scores
Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.
Identifying Sites with Poor Quality
WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.
Yahoo Sheds More Light On Quality Score
Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords.
We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation that Google was within the first two months.
Signs of a Low Quality Website
Webmasterworld recently had a good thread about signs of low quality websites. The less a person knows about your topic the more likely they are to rely on general signs of quality (or lack of) when consider if they should link at your site or not.
Google’s Click Quality Team Post
In a densely-written post about click quality on the Inside AdWords blog, Google provides a surprising amount of information in a short space.
Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google’s search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.