Microsoft Tweaks adCenter Quality Ranking
In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked…
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Tag: quality
SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to…
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose…
Google Opens Traffic Quality Center
Google's debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.
Fear The Bots For Quality Score
Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score,…
Shocker: Writing Quality Important To Blog Readers
People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create…
Google Shows Who’s Selling Cheap Quality Links
Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control…
Eight Principles Of Click Quality
The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating…
SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer's advertisement suits the quality requirements of the…
Beef Up Your AdWords Quality Score
With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark…
