In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing.
SES – Ads in a Quality Score World
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges.
The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for subtle wordings, especially in statements by Googlers.
SES: Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”
Google Opens Traffic Quality Center
Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.
Fear The Bots For Quality Score
Since Google added a new layer of complexity to the AdWords system this year in the form of Quality Score, not a lot has been published about how it works or why it does a certain thing.
Shocker: Writing Quality Important To Blog Readers
People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.
Google Shows Who’s Selling Cheap Quality Links
Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control game and a complete waste of time. I recently saw what looked like obvious link buying by Discovery.com. Do you think Google would do anything about it if I reported them? Nope.
Eight Principles Of Click Quality
The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating industry-wide click quality.
SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
Beef Up Your AdWords Quality Score
With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake.
Ah yes, yet another rousing article on the importance of quality score.