Google has posted some official guidelines for listing your business in Google Maps. As more and more people refer to the Internet rather than the phonebook for looking up local businesses, business owners will want to pay close attention to the rules, so they are easily found on Google Maps. The new guidelines read as follows:
DoubleClick, Quality Clicks In Google’s Future
Disappointed investors drove shares of Google down 3 percent yesterday amid flat ad click growth, but Wall Street may have to take a longer term view of the search ad company.
Load Times Matter To AdWords Quality Score
Google will make landing page load times a factor in computing the quality score, which could have an impact on minimum bid prices.
Page Load Times Affect AdWords Quality Score
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
2008 Could Be a Bad year for Content Quality
The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.
Google Quality Score: The Good, The Bad, And The Ugly
What kind of problems have people faced while using Quality Score? And is it effective? I discussed with Andrew Goodman some of the problems people are experiencing with Quality Score. Goodman is the Founder and Principal of Page-Zero Media.
Online Shoppers Want Quality Recommendations
Online retailers that recommend products that consumers are not interested in perform worse than those that make no recommendations, according to the 2007 ChoiceStream Personalization Survey.
Are Paid Links Subverting Search Quality?
Search engines, especially Google, say don’t do ’em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay?
Moderator: Chris Boggs, Manager, Search Engine Optimization, eMergent Marketing/BRULANT, Inc.
Speakers: William Leake, Founder and CEO, Apogee Search, Eric Ward, CEO, EricWard.com, Brian Boland, Director-adCenter, Microsoft Corporation.
AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.
We Need a Detailed Picture of Click Quality
Making recent headlines has been a heated debate between a click fraud auditing vendor, Tom Cuthbert of Click Forensics, and Shuman Ghosemajumder, head of click quality at Google.