There is a nasty rumor that press releases don’t work. Not true! Press releases can be a fabulous tool for business promotion … IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
How To Get FREE Media Publicity With Your Short Announcement
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.
Getting Publicity Through the Newsgroups
NEWSGROUP ADVERTISING
With everything one hears, after a while you start to think that news groups are just for posting porno pictures. Not true. news groups almost define the niche market. There are over 40,000 newsgroup categories on just about every subject you can imagine.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year – but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
How To Make Your Business The Center Of Attention With Powerful Publicity Paid For By The Media
There is nothing like a good positive news story to put a business on the map. Done right; it will create more attention and have more credibility than thousands of dollars worth of paid-for advertising. But how do you achieve that?
Five Steps to Precision in Publicity
PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.
Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
Writing for Publicity
Building your reputation online is one of the most important thing you can do to aid the success of your Internet business.