For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of smaller search engines and directories, website owners have known that by “optimizing” their site for search engines, they could hope to rise to the top ranks of a leading search engine when an applicable keyword or phrase was entered in the search engine by a user.
The Four Seasons of Publicity – Building an All-Year Publicity Machine
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.
How Small Companies Can Survive on the Publicity Island
So you’re not the industry leader. Maybe you don’t have a whiz-bang product and your CEO (alas) is not charismatic. Does the media basically ignore you? Are you a “survivor” or have you been voted off the publicity island?
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself – what’s newsworthy?
The Increasing Power of Publicity and How it Can Benefit Your Business.
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first.” Then, silence. “I never thought about that,” he sighed. “Frankly, I don’t know much about it.”
Understanding Niche Publicity
Everyone keeps their radio tuned to station WIIFM – What’s In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.
Write for Publicity
If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.
Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good number of them, within the confines of this simple editorial is impossible. But there is a handful of free publicity tactics I have personally used in the last five years that have worked very effectively in my practice.
Publicity-Producing Posts Pull People
Search engines change all the time, and many of them now charge for the privilege of including your website. So, people often ask me how to gain traffic, beyond search engines and with little to no cost. There are two methods that I’ve used consistently to attract thousands of hits to my website at virtually no cost.