Launching a new product? A new book? Or a new product? If it’s mass consumer-related, you might want to take a leaf out of FakeSteve (Jobs) book, Options.
Fake Steve Jobs (AKA Forbes senior editor Dan Lyons) has been penning the Fake Steve satirical blog of the Apple co-founder to the bemusement of folks in the Valley. With potrayals of Microsoft boss Bill Gates as “Beastmaster Bill” (both Bill and the real Steve are fans of the blog), it’s garnered nothing less than a rabid following.
No Yelpers, But Some Publicity’s Good
Not that he’d know who’s a Yelper and who’s not – it could even be a ham-fisted way of getting publicity that’s likely to backfire – but a café owner in Oakland has reportedly put a sign in his window that reads "No Yelpers."
Internet Archive V. Shell: The Publicity Aftermath
After news of Suzanne Shell’s countersuit against Internet Archive surviving by the thread of one non-dismissed claim – the claim that Internet Archive’s Wayback Machine web crawler was guilty of breach of contract by ignoring the site’s terms of use – hit the cyber circuit, a real catfight hissed and scratched its way across the weekend.
You might call it a "flame war," in the traditional Internet sense, but that’s hardly accurate.
Rescuecom Sued Google To Get Publicity
I felt appalled while reading David Parmet’s blog post. Apparently, he met with Rescuecom 18 months ago to discuss some of their expansion plans, which included suing Google mostly in order to drum up publicity.
Golden Palace Gets Publicity … But Does It Translate Into Membership?
According to today’s Mediapost’s Out to Launch, the publicity hounds/eBay fanatics at …
Using Free Publicity to Build Your Web Site Links and Traffic
So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.
One Small Slice of Media Publicity
Take a short break from your daily grind and consider the following questions
Just One Small Slice of Media Publicity
Take a short break from your daily grind and consider the following questions
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.
A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.