Regardless of what business we’re in, we all want the value – let’s call it “money’s worth” — we paid for up-front at the beginning of any program we undertake. Like, for instance, the money’s worth implicit in the underlying premise of public relations. Namely, people act on their own perception of the facts before them, leading to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished and your money’s worth received.
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
10 Tips for Better Public Relations
Every document you write is part of a public relations program, and will have an influence on what the reader thinks. Even though you are selling a service or product, your message has a specific purpose. Use this as a medium for public relations. It will build prestige, respect, and your reputation. Here are 10 ways to send along good will with your mailings.
Public Domain Profits
Copyright law goes back to the founding fathers who, in order “to promote the progress of science and useful arts” in Article I, Section 8 of the Constitution, secured for authors, artists and inventors the exclusive right to their work for 28 years. In 1909, the Copyright Act allowed that after 28 years, protection could be renewed for another 28 years. In 1978, the law was revised to provide protection until 50 years after the creator’s death. The 1978 law also extended previous unexpired copyrights for another 47 years.
A Winning Public Relations Game Plan
I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public relations effort can impact behavior: create opinion where it doesn’t exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations. So, while behavior is the goal, and a host of communication tactics are the tools, our strategy is the leverage provided by public opinion.
Profiting from Publicity: Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.
Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.