Making News is Better Than Just Making the News
There is a major difference between making news and "making the news." It is the difference between a shotgun and…
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Tag: public relations
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business…
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again…
PR Failure Defined
I define public relations failure this way:
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and…
Ignore PR at Your Peril!
If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
What You Know Can Work Just As Well As Who You Know
We all know the saying in business, "It's not what you know but who you know", right? This saying is…
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate…
