Choose Controversy that Creates Positive News Coverage
Controversy is the secret ingredient that can turn your story from one that the media ignore to one that reporters…
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Tag: public relations
The Two Cards You Need to Play PR
Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat. Greed…
Smart PR for your small business
Paul opens his favorite business magazine to find a fawning interview with Amazon's Jeff Bezos. Then he picks up the…
How To Make Your Business The Center Of Attention With Powerful Publicity Paid For By The Media
There is nothing like a good positive news story to put a business on the map. Done right; it will…
Five Steps to Precision in Publicity
PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters…
The PR Commitment to Small Business
We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy…
Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of…
Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of…
Yes, Public Relations Can Help Your Business
Do you worry about certain behaviors among your most important audiences because those behaviors are vital to achieving your objectives?…
How To Get Your Public Relations Money’s Worth
Regardless of what business we're in, we all want the value - let's call it "money's worth" -- we paid…
