A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to…
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Tag: public relations
Don’t Put Up With “Junk PR”
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
Write News Proposals, Not Press Releases
There are only two times to write a news release.
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be…
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences?…
Understanding Niche Publicity
Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold…
Pitching Articles To Trade Publications
According to a recent survey by Patrick Marketing Group, most senior business managers are unhappy with their company's PR efforts.…
Write for Publicity
If you're looking for a powerful way to get free publicity and build your credibility at the same time, then…
How to Write a Persuasive News Release
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing…
