What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own…
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Tag: public relations
Aren’t Small Businesses Lucky?
Why? Because they have access to world class public relations no matter how small they are. That's one way of…
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its…
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece…
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're…
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your…
Let’s Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to…
Forget it! It’s Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean…
Don’t Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from…
