The wizards of Redmond turn thirty this year. Officially founded in 1976, Microsoft appears to have lost its edge as it enters its third full decade.
Proving To Senior Management Your Website Delivers Value
It’s time for public websites and intranets to show clearly how they are delivering value. The first step in doing this is to understand how senior management thinks about value.
Proving Site Traffic To Advertisers: Readers Have Their Say
Our readers had several suggestions on how to prove traffic to potential ad buyers. Their posts are in response to a previous article we published related to this topic.
Proving Your Traffic
You’ve made all the right SEO moves and your SERP position reflects that. Your PPC campaign is converting nicely, which results in a steady customer base. To supplement your budding revenue, you’d also like to sell web real estate for ad purposes, but you have to prove the amount of traffic you receive is what you say it is. How do you go about this?