Tag: product

No Money Promotion that Quadruples Product and Service Sales in Four Months

Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.

Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century

The product life cycle has been part of marketing strategy since the late 50’s. All of us are either intuitively or intellectually aware of its five stages of introduction, growth, maturity, saturation and decline. Yet, this classic model now faces the same inevitability it predicted for brands and market segments. We all face a new reality wherein everyone knows the model, emulates it, then with alarming regularity…fails. Failure comes from the predictability of the strategies that we all believed were dictated by the model. Over the past five years we’ve seen mature core brands suffocate under their own weight like lost, beached whales on the shores of EDLP (every day low price) Beach.

Low Product or Service Sales? Know your Thirty-Second Tell and Sell

How would you like to have countless people clamoring for your products and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Maybe you’ve said, “My product is about….” You mention the features such as tips in a book or fast delivery within 3 days. These describe the product, but don’t give your visitor a reason to buy.

But What If You Can’t Create Your Own Product?

The real money IS in creating and marketing your own products. You don’t have to be on-line long before that truth begins to sink in. It’s no different than off-line really. The off-line manufacturers earn substantially more than their sales representatives. On-line, when you create your own product, you become a manufacturer. Your affiliates are commissioned sales representatives.

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