The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.
Privacy Groups Protest Mobile Advertising Practices
A lot of things have prevented mobile advertising from becoming widespread; think phone tech, consumers’ reactions, and advertisers’ reluctance, to name a few. Now, it looks like the list has grown longer, as the Center for Digital Democracy and the U.S. Public Interest Research Group have sent the FTC a formal complaint.
Web’s Masters Recommend Best Mobile Web Practices
As millions of people around the world add web-capable mobile devices to their pockets, the World Wide Web Consortium (W3C) hopes publishers will adopt its recommendations on mobile web development.
Comcast Facing FCC Penalty Over P2P Practices
By engaging in traffic shaping to slow down heavy users of its Internet service, Comcast may be on the brink of receiving a penalty from the Federal Communications Commission.
Facebook’s Privacy Practices Subject Of New Complaint
Canadian law students are causing trouble for a certain social network. The University of Ottawa-based Canadian Internet Policy and Public Interest Clinic (CIPPIC) has filed a complaint with the Office of the Privacy Commissioner over Facebook’s practices.
Network Solutions Sued For Registration Practices
Whether ICANN officially acknowledges the existence of domain front-running, the international organization is named in a class-action lawsuit against Network Solutions. The litigants architecting the suit claim ICANN’s return policy allowed Network Solutions to register searched-for domains and then raise the price.
There Aren’t Any Best Practices
Did I catch your attention? Actually best practices for website usability, landing page optimization, pay-per-click marketing – are excellent “first steps” when starting a new web business or just a new advertising campaign. However, it seems that many businesses start with best practices and never move away from them. They fall victim to the deception of best practices.
Best Practices Recommends Fruit Comparisons
The key to increasing your company’s success may lie in comparing apples to apples, according to a press release from Best Practices. The company believes that comparing apples to oranges may be an even more beneficial means of knowledge management.
SEO Ethics and Practices: A Guide
Search engine optimization (SEO) ethics are often discussed, but rarely defined in any meaningful ways. Website owners often hear about the so-called “white hat” and “black hat” SEO professionals. A few webmasters are even aware of some undefined “grey hat” SEO techniques, and their practitioners as well.
ActionScript 2.0 Best Practices
Actionscript is a very powerful language made by macromedia. Learning actionscript can be tricky until you get your mind thinking the same way actionscript does.