As the online audience becomes more fragmented the major Internet portals are purchasing advertising companies to extend their networks and are aggressively attempting to follow Web surfers in order to deliver advertising to them.
What Portals Should Be
I’ve worked on the implementation of several portals, but always from the content side, never the back-end technology.
Internet Portals Reap Huge Profits From Ads
Massive demand for prime placement on sites like MSN, Yahoo, and AOL means rates have skyrocketed, advertisers have to plan out campaigns well in advance, and smaller niche sites are profiting from the overflow.
Nielsen/NetRating Identifies Top Brands And Parents In Portals
How does this relate to the search marketer? Ah well that’s the story for our readers isn’t it. Well, we’ve got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.
Content Portals are Great Marketing Tools
Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.
Intranet Portals Collaboration through Team Rooms
In this article, David Viney looks at how collaboration between and amongst teams can become a killer application on your Intranet Portal.
Intranet Portals Personalisation and Customisation
The key difference between an (old-fashioned) Intranet and a Portal
Google Faces Stiffer Competition From Portals Than Search Engines
Analysis by ACSI E-Business Sponsor ForeSee Results Says Google Faces Stiffer Competition From Portals Than Search Engines, News & Information Sites Fail to Establish Personality or Loyalty.
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what’s next?
This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items.