Tag: perception

In Marketing, Perception Is Everything

The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.

Power Your Profits With Price And Perception

People don’t always buy based on the lowest price, but they do like to feel they’re getting a good deal. If your aim is to give your customers value for their money… then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn’t feel right, in relation to the value delivered, customers are not going to buy.

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