Tag: people

SEM Includes Giving The People What They Want

My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would go to the site.
In the writeup, called Search+ :: It’s All In The Grinds, the story goes that, upon hearing the office call for a Starbucks run, an office employee decided to order something different from Starbucks. He went to search for the Starbucks website to see what he could order differently. He writes,

Proof that People Like to Read Online

Normally, people often tell you that people don’t like to read online and they have a memory span of a hyperenergized 3-year old rocket. However, data collected over a period of time confirms that people do read what they are interested in.
What proof?
Since starting my blog, I have been watching the stats closely. Though it is interesting to see the sources of traffic and keywords people use to find my site, it is also interesting to see what people (or you) are doing on my site, too.

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