Some people know about behavioral targeting, and some people don’t. To educate this second group (and perhaps make the first feel less threatened), AOL intends to explain the practice with a cartoon penguin.
Google, Microsoft To Compete In Golden Penguin Bowl at LinuxWorld
In a move that can show off each competitor’s knowledge of open-source computing, both Microsoft and Google will be participating in the Golden Penguin Bowl quiz session at the upcoming LinuxWorld conference, which is scheduled for August 8-11 in San Fransisco.