Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the brand and calling them Yahoo Search Marketing for the U.S. market. Yahoo will extend the renaming to everywhere except Japan and Korea and the Overture name will stand there.
The Case for Overture to Enter the Mass Contextual Advertising Market
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.
Overture Ad Campaign Secrets
This article reviews the essentials of conducting a great Overture ad campaign:
Google and Overture in Contextual Conundrum
The business model is both basic and complex at the same time. Google and Overture can make your paid-ads appear on multiple web properties if those web properties contain keywords relating to your ad.
The Truth About Overture’s Pay-Per-Click Program
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Search Engine Firm Hires Former Overture Exec
Walnut Ventures, which signed a letter of intent last week to merge and combine operations with MBSL Group, has added the former director of business development with Overture to its executive team.
Yahoo!/Overture Site Match: A License To Steal
Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name–Site Match.
Overture’s New Advertiser Service Enhancements
Overture launched three new advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads for advertisers worldwide.
Overture: So Much More Than Pay Per Click
Overture is known for being the Leader in “Pay Per Click” (PPC).Owned by Yahoo, Overture advertisers can reach over 80% of Internet users. If you take a closer look and pop the hood, you’ll find a whole suite of useful tools for Marketers.
Overture Networks Announces Three New Patents
Overture Networks today announced three new patents in circuit emulation granted by the U.S. Patent and Trademark Office, increasing the total number of patents received by the company in this area to five.