Eighty-one percent of Internet Retailer Magazine’s top 100 retailer’s Web sites are fully taking advantage of search engine optimization and marketing according to a new study by online marketer Oneupweb.
Landing Page Optimization Factors
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages…
(1) Keep Focused on Your Primary Objective
Optimizing Your Optimization: A Holistic Approach
In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.
Measurement & Optimization of SEM
I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.
Digital Asset Optimization – SEO 2.0
At the past two conferences I’ve spoken at, Search Insider Summit and Media Relations Summit, one of the popular topics that has been floating around the after session meet-ups and dinner conversations concerns the changing nature of search optimization. Some speculate SEO is on the way out. Others say social media is the new SEO.
Feed Optimization Tip: Don’t Forget FeedFlare
FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have.
Search Insider Summit – Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.
More on Mobile Search Site Creation & Optimization
Part 2: Mobile Site Optimization
The question remains; how should you optimize a mobile web page? All of the presenters provided tips, but Cindy Krum’s presentation provided the majority of information. I listed a blend of the tips from all presenters below:
SES: Pumping Up Video Search Optimization
Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization.
The New Frontier: YouTube Optimization
Search engines have been around long enough for traffic-minded marketers to whittle down SEO and SEM to a near science – okay, an exact science sans the key algorithm variable. But what is known about optimizing video content on YouTube? Next to nothing, that’s what.
That doesn’t stop the especially enterprising from trying to figure it out before the traditional advertising companies do, though. As far as the SEM community goes, they may soon claim YouTube optimization (or video optimization if you prefer) as their inherent turf.