For the past week you probably have read an article or seen something on TV about how to cook and carve a turkey. What you probably have not seen is what to do with all the leftover turkey.
Online Video Trends & Contextual Advertising
PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research reveals that not only will viewers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short ads come with the territory.
Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.
Online Libel Suits
t looks like the Supreme Court has ruled protection over online libel suits.
Online Retail Soars as Cyber Monday Approaches
The Department of Commerce reports that online retail sales in the third quarter grew at four times the rate of total retail sales. In total, online retail sales in the third quarter reached $27.5 billion, which represents a 20.9% increase over the third quarter in 2005. In comparison, total offline retail sales for the third quarter 2006 are only up 5.1% from a year ago.
Online Shopping Is A Four-Second Rodeo
Online retailers, you have four seconds to get your site loaded before a would-be customer scoots off to a competitor. Add that to what we already know about the time it takes to make a judgment once a page is loaded, and the window of opportunity becomes narrower.
Black Friday Ads Get Advance Look Online
Several websites have cropped up over time, featuring scans of advertisements big retailers like Wal-Mart and Target plan to put out for the day-after Thanksgiving. Those retailers, and one in particular, are not especially thrilled with this.
No Sex Please, We’re Online
Despite many months of flailing away at search engines for data to support their claims that casual searches would lead unsuspecting people (especially kids) to adult sites, a study found only about one percent of indexed sites at Google and Microsoft contain explicit content.
Ad Execs To Spend More On Online Video
In a survey conducted by the American Advertising Federation results show that most advertisers are reaching out to new media to improve advertising strategies. Ad executives see a trend toward more advertising in online video. 53% of the 168 respondents said they believe that 20% or more of their TV advertising budgets will move to online video by 2010.
Online Social-Networking Multiplies
Following six and seven figure monetization deals for MySpace, YouTube, and Facebook, everyone seems to want to capitalize on the online social-networking industry. Multiply.com is no exception; they want their piece of the monetary pie.