WebProWorld
Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.
Right off the bat, this tells me that:
Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.
The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.
paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.
I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.
If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.
The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.
The economy has not played a significant roll in the way people shop online, according to a new study released by McAfee and conducted by Harris Interactive.
Online spending in the U.K. is set to increase from $14.6 billion to as much as $34.9 billion in annual sales by the end of 2011, according to a new report by PayPal.
This 137 percent growth in online spending means consumers in 2011 will spend the equivalent of about $705 for every U.K. adult – more than doubling the current annual online spending.
Online ticket vendor Fandango had a big day courtesy of the US release of Transformers 2: Revenge of the Fallen. The movie came out today, technically starting at midnight last night.
Major League Baseball said today it is partnering with Cablevision and the New York Yankees cable network, YES, to offer live games online in the team’s local market.
"These agreements are an important part of our global effort to give fans greater access to our game," said Baseball Commissioner Allan H. (Bud) Selig.
