WebProWorld
It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White. We must turn our backs on a number of other writing guides. And we must break our own habit of writing out numbers as words.
Instead, we should represent numbers with numerals – a recent eye-tracking study suggests that they’re much more likely to capture online readers’ interest.
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
Women now comprise the majority of the U.S. Internet population. eMarketer estimates there will be 97.2 million female Internet users ages 3 and older in 2007 and will account for 51.7 percent of the total online population.
By 2011, 109.7 million U.S. females will be online, accounting for 51.9 percent of the total online population.
What’s the best way to learn more about where a presidential candidate stands on an issue? Voters who are likely to participate in the 2008 election say the Internet, according to a study by Burst Media.
Because the Internet is viewed as a better place to find information on candidates, televised debates could have less impact in the minds of voters.
eMarketer Senior Analyst Ben Macklin says the Internet is a major benefit to office seekers.
A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom’s web properties.
Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.
It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.
Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing on March 29 where one of the topics was how to attract online customer panels that provide high quality market research.
If you’re going to do some car research, odds are good that you’ll be doing it online. A new study indicates that consumers are turning to the web more than ever – and they’re turning, more specifically, to manufacturers’ websites. “Offline” resources, by comparison, seem to be dwindling in terms of importance.
It’s not just potential employers that are Googling your name, you also have to worry about your next date doing the same. According to AP, more people than ever are using Google as a free background checker, before deciding whether to risk dinner and a movie with someone.
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
The latest Business Week article, “Web Attack“, looks at how you should monitor your web reputation and steps you can take to try and respond to negative reviews, blogs and forums, etc.
Reputation monitoring and management is a vital tactic for any company (or individual) interested in what the web has to say about them, but it’s important to know that “engaging” your critics does not mean using an automated process to squash them. You can’t hope to hire a firm to wipe out your past transgressions, if you’re not changing your habits and reaching out to those who challenge you.
That’s why it’s important to highlight this bold claim by ReputationDefender…
