Europeans like their TV viewing as much as Americans and nearly half are watching television on the Internet, according to a study from Motorola. The days of waiting until primetime to watch favorite shows are going by the wayside as users are taking control of their viewing.
Why Online Display Advertising is Making a Comeback
Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.
Does Google Police Online Pharmacies Enough?
Recent deaths associated with drugs bought at online pharmacies have brought the issue front and center for many Americans. It’s still unclear as to whose responsibility it is to police them, but the strongest critics are pointing fingers at search engines and comparison-shopping sites.
Ripoff TV Commercials & Online Advertising
Mark Cuban has a popular post today about informercials and ripoff TV commercials degrading the quality and hurting TV networks. He also points out that his own network HDNet will never take these type of commercials.
He summarizes his thoughts with the following quote:
IAB Challenges Online Measurement Firms
The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.
Presidential Debates Move Online
Presidential hopefuls vying for the Whitehouse will have a new opportunity to reach voters.
Yahoo, The Huffington Post and Slate have announced plans to host two online debates during the 2008 campaign.
Teens Are Careful With Their Online Information
Most teens are not as careless as is generally perceived when it comes to managing their personal online information according to a new report from the Pew Internet and American Life Project.
Mochila’s AdMatch Player Opens Up Online Media
Traditionally, these have been the barriers to media entrance: cost, content, audience. Broadband has weakened those barriers in terms of cost and audience, but content, as always, drives the final bargain. But when under-the-radar Mochila officially launches its AdMatch Player next week at Ad:Tech, the final barrier is effectively breached.
BBC Moves Forward With Online Archive, iPlayer
It’s only for a six-month trial period, and it involves just 20,000 people in the UK, but something important has transpired – part of the BBC archive went online. And if everything goes well, we can look for all of that audio and video to become much more widely available.
Virginia Tech Tragedy Spurred Online News Boost
People searching for information and an understanding of the events surrounding the shootings on Virginia Tech’s campus hit online news sites in droves.