With social networks like MySpace and YouTube taking an active role in politics, social media offers a good opportunity for presidential candidates to connect with potential volunteers and donors, according to a new report from JupiterResearch, "Politics on the Net: Reaching Audiences that Matter."
ShopLocal Introduces Online Retail Index
ShopLocal, a multi-channel shopping and marketing firm has introduced The ShopLocal Index, a market indicator focused on tracking the influence of the Internet on in-store shopping.
Local Online Advertising To Reach $7.8 Billion
The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.
Small Business Online Spending To Top $70 Billion
The total online spending by small businesses is expected to reach $70 billion by the year 2012, up from $47 billion in 2006, according to JupiterResearch’s new report "US Online Small Business Market Category Forecast, 2007 to 2012."
Google Mops Up Online Video Market
Another comparison, another win for Google. In this case, the competition centers on online video, and in terms of market share (as determined by the number of visits), the search giant is 42 percent ahead of its nearest rival.
Obama Leading All Candidates Online
Illinois Senator Barack Obama is attracting more visitors to his campaign Web site than any of the other presidential candidates according to the Nielsen Company.
August Online Job Vacancies See Little Change
In August there were 4,104,800 online advertised job openings, an increase of 20,600 or 0.5 percent from the July level, according to the Conference Board help-Wanted Online Data Series.
Online Advertising To Pass Radio Advertising
Radio has been behind television and newspapers in adjusting to the digital world. This year for the first time, online advertising will surpass radio advertising spending in the U.S.
Users Online Video Preferences
Sixty-two percent of U.S. consumers have viewed video online according to a new study by Advertising. com.
Police 2.0? Hitting Back At The Online Mafia
The Internet is helping citizens to take the law into their own hands, and if the trend continues, it may lead to online registries devoted to more than just stolen bicycles.