It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.
Online Video Driving User Engagement
Nearly three-quarters (70%) of Internet users view online video during the day and night with similar spikes occurring both at home and at work.
This is according to a new study by Yahoo, Interpret, Havas Digital, Warner Bros. Media Research and PHD that looked at how people interact with online video, and how marketers can use this information to drive engagement.
Online Ad Spending Dips 5% In Q2
Global spending on Internet advertising declined for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to a new report from IDC.
All global regions posted losses, except for the Asia/Pacific region and Japan, which saw slight gains in the second quarter. U.S. online ad spending also dropped for the second quarter in a row, by 7 percent year- over- year, to $6.2 billion from $6.6 billion.
Online Job Openings See Modest Gain
Online job openings increased by 700 to 3,295,500 in July, according to data released today by the Conference Board.
Nationally, online job demand has been relatively flat over the last several months after sharp declines in December 2008 and January 2009.Nationally, there were over four unemployed looking for work for every advertised online opening, as the number of unemployed increased even as the number of advertised openings remained steady.
Journalists Not Protecting Themselves Online
BPM Forum and AVG Technologies released some interesting findings from the Protect the Press Poll, a survey of the cyber security habits of the working press. The biggest takeaway is that the supposedly well-informed members of the press are no better at protecting themselves online than the average user.
Online Back-to-School Shopping Not Too Popular
It doesn’t look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don’t show too many intentions from parents to turn to the web as the school year draws near.
More Americans Watching Online Video
Americans who watch online video continues to grow at a rapid pace across all demographics, far outpacing the adoption rates of many other Internet activities, according to a new report from the Pew Internet & American Life Project.
More than half (62%) of Internet users have watched content on video sharing sites, up from 33 percent in 2006. The majority (89%) of Internet users 18-29 say they watch content on video sharing sites, and 36 percent do so on an average day.
Majority Find Online Health Information Reliable
The number of people looking for health information online has reached 154 million, representing 67 percent of the U.S. adult population, according to a new poll from Harris Interactive.
The majority (83%) of people looking for health information online indicate their search was successful and almost half (45%) say it was "very successful."
An even larger majority (87%) believes that this information was reliable, but only 28 percent said it was "very reliable."
Consumers Favor Personalization For Online Banking
Online banking features that focus on personalization and communication are what consumers value the most, according to a new survey by Gartner.
"As consumer adoption of online banking increases, banks are searching for ways to differentiate their services while maximizing the cost-effectiveness of self-service channels," said Stessa Cohen, research director at Gartner.
AP Determined To Protect Online Content
The Associated Press has announced it is taking measures to protect its online content with a creation of a news registry to tag and track all AP content "to assure compliance with terms of use."
The AP says the system will register key information about each piece of content it distributes as well as terms of use of that content, and feature a built-in beacon to alert the AP about how the content is used.