Just after examining one print publisher’s idea that staying away from the web would be in the best interest for his business, I came across a post on the Nielsen Online Blog indicating that going online is the key to print media’s survival.
Top Online Marketer Of 2008 Goes To…
Invesp Consulting, a company that does landing page optimization asked online marketers to nominate the best online marketers of 2008. These are marketers who have been innovative and contributed to online marketing as a whole. They named 100 of the best.
Consumers Asked To Avoid Online Shopping
The International Council of Shopping Centers (ICSC) has launched a campaign asking consumers to shop locally at brick-and-mortar stores instead of shopping online. Their reason: online retailers don’t collect sales taxes and don’t support local jobs and community organizations.
Report: Online Retailers Moving In Right Direction
The news may be a little hard to believe today – the Dow has closed down about 221 points – but a fresh report from Compete says that online retailers aren’t having such a bad holiday season. In fact, thanks to a charge led by Amazon, the latest unique visitor stats are pulling ahead of the levels set in 2007.
Online Video To Play Larger Role For Marketers
More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV.The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands.More than two-thirds of respondents (67%) identified online video as a main focus of their 2009 digital marketing campaigns, versus social media campaigns (41%), search (34%) and podcasts/webcasts (32%).
Free Shipping Offers Lead To More Online Holiday Spending
Online holiday shopping continues to be on par with last year, with spending through December 14, totaling $20.17 billion, according to comScore.For the first fourteen days beginning December 1 (Cyber Monday), sales totaled $9 billion, up 2 percent compared to a year ago. The most recent week saw ecommerce sales slipping 2 percent.
CBS to Take Online Video Seriously
CBS is re-launching TV.com, a site it picked up in its CNET acquisition. Currently, the site is kind of a go-to resource for all things television, except actual TV content. They do have some video clips and episodes of things, but it’s not Hulu.
The Year in Online Music
Recently I dug back through our archives to put together something of a retrospective looking at the year in online video. Now I have done basically the same thing looking at 2008’s happenings in online music.
Looking at Online Video Trends
As you are no doubt aware, online video has experienced a tremendous year in 2008 in terms of growth and usage. I have personally documented a fair amount of the happenings in the industry over the year myself.
Online Holiday Spending Sets New Record
Online holiday retail spending has slowed slightly, but remains relatively solid according, to a new report from comScore.For the holiday season through December 12, $19.44 billion has been spent online, about the same amount as last year. For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion up 3 percent compared to a year ago.