It’s not April Fools’ Day, and some sort of mathematical miscalculation doesn’t seem to have occurred. Instead, surprising as the situation may be, Yahoo’s video property appears to have become more popular than the ones owned by Fox, Microsoft, and Nickelodeon.
Nielsen Puts Google Down In September Search Rankings
According to Nielsen Online, nothing earth-shattering happened in terms of search rankings between August and September; Google didn’t finally corner three-fourths of the market, and no major competitors switched positions. There were some significant losses and gains, though, and they affected the top search companies.
Nielsen’s TV Panel To Measure Online Video
Nielsen said it plans to "introduce measurement of TV viewing on the PC screen in our TV panel by the end of 2008."
Nielsen’s plan is to measure all types of video viewing from traditional TV to mobile phones or iPods. The number of online video viewers is estimated to increase to 183 million in 2011 compared with 114 million in 2006, according to eMarketer.
Nielsen: Google Search Share…Dropped?
The December 2007 figures from Nielsen//NetRatings show the US search market share for Google declined from the previous month.
Nielsen To Track HBO VOD Service
HBO has tapped Nielsen to measure the cable networks ratings for its video on demand programming. HBO is the first network to have access to the viewer data for it s video-on- demand service Nielsen said.
A Recap of Ideas from Nielsen’s CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.
Nielsen to Provide Google TV Ad Demographics
Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.
The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.
Google Asks Nielsen To Rate TV Ads
Google has taken another step toward wiping Madison Avenue’s influence off the television industry by partnering with Nielsen for ratings information.
Gord Interviews Jakob Nielsen
I recently had the opportunity to talk to Jakob Nielsen for a series I’m doing for Search Engine Land about what the search results page will look like in 2010. Jakob is called a "controversial guru of Web design" in Wikipedia (Jakob gets his own shots in at Wikipedia in this interview) because of his strongly held views on the use of graphics and flash in web design.
Nielsen Saying No To Page View Metrics
Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.