With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it seems like these giants will own the online advertising space.
Social Networks All About Me.com
Well, if you’re going to launch a service that lets you build your own social network, having the name me.com is a great start.
Clear Channel Tunes Into Social Networks
Radio heavyweight Clear Channel is trying out the social networking business. The company’s online music and radio division has plans to roll out a dozen station branded social networks in the next several months.
Job Wars: Networks Versus Boards
The future of finding employment via the Internet will make ‘who you know’ very important, but getting a start will be a function of ‘what you know’ and what positions you can find to get in the door.
Social Networks Good For Your Career
Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are useful for both employers and job seekers.
LinkedIn, a well-known career social network, reported 89 percent growth in members from 2005-2006. The site has seen strong growth since its first year, when they had 85,000 members and has grown to more than eight million members.
Marketers Learning Value of Social Networks
Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Social Networks Provide “Momentum Effect”
Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks.
Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.
Honeymoon Over for Social Networks?
MediaPost reports on an In-Stat report that says the honeymoon is over for social networks. It’s time to root, hog, or die: “They need to start generating revenue now or bow out of the race, according to a new report from In-Stat. ‘In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members,’ said In-Stat analyst Jill Meyers.”
Should Social Networks Sell Users Data?
Selling the data of social network users could be one way for sites to increase revenue according to a new report from In-Stat.
"Each social networking site collects a plethora of personal and demographic data on each member," said Jill Meyers of In-Stat "and while selling these data to target marketing groups may be unappealing to site members, it may be the best route to profitability for site operators."
The Real Influence of Social Networks
Last month, JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff.