What’s £200 million between friends? Well, in this case, it’s the amount by which eMarketer believes it overestimated worldwide social networking ad spending in a not-too-distant year.
Google Friend Connect – Sharing Social Networking Profiles
First MySpace announced data portability, then Facebook announced Connect, and now Google has Friend Connect. Each is making it easier to share profile information from one social networking site to other web sites (and hoping to be place you go to do that).
The UK Leads Europe In Social Networking
Close to half of all people in the UK will be members of a social networking site within four years, a new report indicates.The study found that the UK has the highest number of users in Europe who are members of sites such as MySpace and Facebook. At least 9.6 million people in the UK use these sites and that is expected to increase to 27.1 million by 2012.
Social Networking Leading To Less Critical Thinking
Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion. From the post:
Children On Social Networking Sites
Pssst. Hey kid! Want to earn a quarter? Tell your friends about this cool new video game, and it’s yours.Silly? Not really. Not when you consider a new survey out of the UK that suggests 49% of kids aged between 8 and 17 have a social media profile.
MySpace’s Principles for Social Networking
As promised, MySpace makes a big announcement today about “Internet safety.” And no, it has nothing to do with not tripping over your power cord. Naturally, MySpace’s Internet safety announcement is about increasing privacy and safety for its minor members. ReadWriteWeb reports that the updated features will include:
Study Labels Social Networking Types
MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.
Social Networking – Your’e Known by the Company You Keep
This thought provoking article by Jennifer Laycock (Are Your Social Networking Connections Hurting YOUR Reputation?) brings to mind the saying of my grandmother’s: ” You are known by the company you keep.” While some may dispense with this as old-fashioned advice in the new socially-networked world. I find it to be true now more than ever.
Advertisers Don’t See Social Networking as a Fad
If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.
UK Adults Avid Fans Of Social Networking
UK adults spend more time on social networking sites like MySpace and Facebook than other Europeans, with 4 in 10 UK adults saying they regularly visit the sites, Ofcom a communications regulator reports.