Google has added a number of new features to Google Reader. The biggest one, which is long overdue, is the ability to share content on other social networks. This seems like it should have been available for ages, but it has been MIA until now.
Analytically Speaking Evangelists Needed
Almost five months ago, I and several other writers suggested that 2008 was going to be the “Year of Analytics”. As the year approaches the half-way point, it turns out we were collectively half correct. The first five months of 2008 have seen a great deal of attention granted to analytics and the companies that provide them.
Markey: Behavioral Ad Protections Needed For Kids
Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.
Why MSFT Needed Facebook & GOOG Didn’t
So, after weeks of speculation, Microsoft won the battle over Facebook, with Google second, and Yahoo embarrassingly nowhere to be seen.
Email Metrics Standards Needed
The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack of standards around industry metrics, bounce data, definitions and bounce management practices.
The council found that those issues make it difficult for senders to improve the marketing effectiveness of campaigns, manage their lists and maintain positive reputations as legitimate email senders.
New Audience Metric Needed
I was just reading Jeneane Sessum’s post about the latest Ze Frank/Rocketboom dustup and she’s right, we need to measure stuff other than just whether a download got completed or not.
Google Mini Needed Big Security Patch
The search appliance that has been part of a recent Google hardware promotion contained a “highly critical” flaw leading to the presence of several exploitable bugs.
Expert Search Engine Optimization: Is Ongoing Management Needed?
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts.
Podcasts To Phones And No Apple Needed
Mobile phones compatible with iTunes haven’t become available yet, but for podcast fans there will be an alternative.
A New Kind of Conversation Is Needed With Microsoft
Last week Microsoft made a big step on working with the community. We saw what can happen if you put something out there, put your ear to the ground, and then refactor based on what you hear.