Navigate the evolving landscape of web analytics: Learn about trends, the role of SEO, top tools available, and how to avoid common mistakes.
Camp Baby: Did Costly Mistakes Hurt The Conference?
Today I ran across a Brandweek article that covered Johnson and Johnson’s latest social media attempt to reach and engage mom bloggers: a three day conference entitled “Camp Baby”.
The Online Mistakes Of The Music Business
In the April issue of Blender, they take a look at the "20 biggest record company screw-ups of all time."Topping the list is the major record labels and the Recording Industry Association of America (RIAA) for rejecting a billion dollar settlement from Napster and not finding a way to make money off file sharing services.
Mistakes in Web Analytics
There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website.
Adwords Mistakes – Getting to the Root of the Problem
The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem. They focus on the use of adwords features like this:
Mistakes Make Me Feel Like a Clown
Nobody ever wants to make a mistake. From the time we are children, we get corrected. We are told how to do better.
Do Not Follow Google’s Mistakes
This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.
RSS Mistakes
I’m listening to Rich Karlgaard, publisher of Forbes talking to a group of the world’s top marketing executives in Cancun, Mexico. He’s running a panel on marketing ideas and strategies for big companies on the Internet. Also on the panel is the CMO of Siemens, the VP of Marketing for Symantec, the Director of Brand and Marketing Communications for DHL Express.
Social News & Bookmarking Mistakes
Listen. Can you hear it? All the buzz about social media marketing? What you might not know is that with all that sound there’s an awful lot of noise. That difficulty manifests itself in the form of basic misconceptions, blunders and flat out mistakes when trying to participate and market with social news and bookmarking sites.
3 Blog Mistakes to Avoid
As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.