In a report published today, comScore went into further detail into its earlier announcement that MySpace had passed Yahoo in terms of page views for the 2006 calendar year. In reviewing the numbers, the statistics firm admitted that due to the progressive nature of Web 2.0 technology, analytical methods for determining site traffic would need to be updated in 2007.
Hit Counter 2.0, Or “Web 2.0 Metrics”
Way back in the early days of the Web (you know, before AdSense, blog spam, web mail, and dynamic HTML) were these things called hit counters.
Web Metrics And the Bottom Line
If you can’t measure it you can’t manage it.
Are You Using the Wrong Web Metrics?
Do you base success on measuring the volume of visitors and page impressions? Such measures may in fact reflect the failure-rather than the success-of your website.
Performancing Launches Metrics Service
Nick Wilson announced the debut in public beta of the Performancing Metrics service aimed at professional bloggers and their blogs.
Lowdown on Performancing Metrics
Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.
Web Marketing Metrics
Measuring success of your online marketing efforts is a critical, but often underutilized in many web marketing initiatives.
Metrics That Make the Case for Quality Content
The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a fast transaction and a significant volume of people.
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.
Search Engine Metrics… Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).