How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations…
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Tag: media relations
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any,…
The Worst PR Mistakes
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions…
How to Build ‘Cool’ into Your Company
Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each…
35 Quick Tips for Writing A Press Release
Layout 1. 1-2 pages in length.
Is The Google Honeymoon With The Press Over?
Since its launch in September of 1999, Google's non-portal interface and relevant search results have predominantly received positive coverage from…
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of…
10 Ways to Get the Media to Love You
1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're…
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a…
