Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively…
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Tag: media relations
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around…
O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its…
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your…
Let’s Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to…
Always Have a Plan B
PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept…
Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four…
Don’t Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from…
Write News Proposals, Not Press Releases
There are only two times to write a news release.
How to Write a Press Release
Writing a press release for the first time can be confusing, but it doesn't have to be - and won't…
