Tag: meaningless

AT&T Concessions Prove Meaningless

Remember how after AT&T made Net Neutrality concessions to get their merger with BellSouth approved, FCC Chairman Kevin Martin was so quick to remind everybody that the FCC had no teeth to enforce that? Well, the lack of teeth is coming back to bite us.Let’s review. At the end of 2006, Martin had this to say about making sure AT&T followed it’s own commitment to maintaining a neutral network:

Search Frequency Is Meaningless

One of the big misconceptions I see on business forums is the idea:
“That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.”
Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition – after all, it does exactly what it says on the tin – and simply returns a number based on frequency of the keyword appearing in documents.

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