The future, probably without the flying cars, the one you see in the movies with holograms, with instant and ubiquitous informational access and unbelievable computer processing capabilities, isn’t too far off. It won’t be built on the current Internet, though. The Internet is totally 20th Century. The red button on the Grid will be pushed this summer, and will change everything—again.
Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor’s logo on it make me more likely to buy their products?
Why Office 2.0 Matters
I’ve been invited to blog the "Under The Radar: Why Office 2.0 Matters" event on March 23rd.
Where You Put Your CFERROR Tag Matters
Chalk this up to the “I can’t believe you never saw this before” file.
Blogging Matters To Marketers
Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers:
What Matters in Behavioral Ad Targeting?
Size of Your Segment and Network Reach.
ColdFusion Matters, And Your Responses
In my last article about ColdFusion, I asked developers to tell me why that development platform still mattered in the age of LAMP, Ruby on Rails, and Ajax.
Why NAT Traversal Matters to You!
Have you ever wanted to connect to your home machine from work — or vice versa — but were unable to do so because you were behind a Linksys, NetGear, or Apple router?
Affinity Matters
The most credible source of information about a company is now “a person like me,” which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual Edelman Trust Barometer.
Query Structure Matters For Mystery Solving
MSN has expanded its Instant Answers search feature to include sports statistics, weather, politician information, and holiday customs. MSN can even tell you how many licks it takes to get to the center of a Tootsie Roll Pop, if you know how to ask the question.